The era of spreading flyers to promote the services and products of a business is now long gone.
Get ready for the future and get acquainted with the benefits a mobile app can bring for your business.
Companies and their businesses all over the world have already begun to migrate from the physical space, the one based only on printed advertising, to the virtual mobile realm.
Mobile devices are, today, our main companions, a kind of MVP, always in our hands, bags or in the pocket. The reason has already overtaken their call-related functionality and today it’s all about their mission to ensure the realization of any imaginable purpose.
A dedicated mobile application introduces your business into the virtual mobile space and offers you the opportunity to interact with customers, and fortunately, almost any type of business can be switched and promoted through a mobile app.
Here are the most convincing advantages for obtaining a mobile app:
A stronger brand for your business
One of the essential aspects that a mobile app provides to consumers is communication with the business brand and the consistent and regular interaction with the target audience builds trust.
The stronger the consumer’s confidence is, the more increases his interest in your company’s products or services. It is also important that we are already accustomed to visually recognizing mobile apps not necessarily by name but by icons.
When the icon even contains the brand logo, you benefit from a certain image gain, as it will be in customers’ phones all the time and will become the shortcut to your business.
Increased visibility among consumers
According to statistics, we spend more than 2 hours every day with the smartphone in our hands.
Even if your business app is not always the reason why the user unlocks his phone and browses through applications, remember that our subconscious registers every image / text / icon, especially if it has a catchy design!
High quality customer service
By using the mobile app, customers will interact more easily with your business to stay up-to-date with the latest news, and also get the necessary support from your customer service.
Moreover, all relevant information can be included in the application, thus avoiding crowding of calls to the customer service.
Create a direct marketing channel. Increase sales
A mobile app dedicated to your brand provides a channel for communication between business and customers. If this channel uses the push notification function, the mobile app will automatically open in real-time to present various news.
With this dedicated communication channel, your business sales will grow through specific cross-selling (encouraging the customer to purchase a product complementary to the one in question) or up-selling (promoted by the customer for purchasing a more expensive product) actions, promoted in messages like the push notification type mentioned above.
Moreover, a mobile app will be perfectly suited for customer loyalty programs and will replace the various physical cards with the virtual ones in the app. The latter will update in real time, depending on the interaction between the client and the business.
Already the new generation of users prefers this type of interaction channel, so it is crucial that your business blends with the latest customer trends and expectations.
In the clutter of aggressive advertising tools – banners, publications, advertisements, flyers, websites, Facebook advs, email marketing and more – it’s extremely easy to lose your customer impact and brand identity.
The time has come to return to establishing a real and sincere connection with customers, and this involves aligning your business to the current trends of developing mobile apps. Thus, you will be just a click away from the target.
Whatever you look at, the mobile app will soon become the standard component for any business.
The choice you make today will cemble the foundation of your business’ future!